Viva Engage (Yammer), Microsoft’s enterprise social networking tool, has become an essential component of the Microsoft 365 suite. This communication platform fosters connection and collaboration among team members, regardless of their location.
The importance of Viva Engage (Yammer) in the Microsoft ecosystem
Viva Engage (Yammer) stands out as a powerful social platform within the Microsoft ecosystem. It allows for creating communities around common goals and interests, facilitating knowledge sharing among users with diverse skills. To better understand its utility, check out our article “Is Yammer Useful in the Workplace?“.
Key features
The “groups” function of Viva Engage (Yammer) is particularly useful. It allows users to form communities around specific topics, with no limit on participants. This promotes company-wide conversations on various subjects, from human resources to security. For advice on creating relevant communities, read our guide “How to create relevant Viva Engage communities?“.
Innovation and engagement
Viva Engage (Yammer) groups can serve as incubators for new ideas. Members share their observations and suggestions, which can transform into concrete innovations. Additionally, the platform promotes employee engagement by breaking down organizational silos and increasing transparency.
Optimal use cases for Viva Engage (Yammer)
Human Resources
The HR department can use Viva Engage (Yammer) to facilitate the onboarding of new employees. A dedicated group allows for answering questions, sharing onboarding documents, and serving as a reference for important company information.
Marketing and Product Development
A Viva Engage (Yammer) group for these teams can stimulate conversations about the company’s products and services, their positioning against competitors, and facilitate dialogue between teams to improve offerings.
Frontline employee feedback
Viva Engage (Yammer) is ideal for gathering feedback from frontline workers on processes and customer responses. Leaders can assess employee sentiment through surveys and open-ended questions. To learn more about employee engagement, check out our article “How to Measure Employee Engagement“.
Other relevant use cases
- Company-wide conversations
- Internal event announcements
- Discussions on industry news
- Employee help platform
- Communication about new hires
Identifying use cases specific to your company
Viva Engage (Yammer) use cases vary by company. Internal communication professionals should stay alert for new usage opportunities. To delve deeper into this topic, read our article “Mastering Viva Engage: A Guide for Internal Communications“.
Principles to keep in mind
- Viva Engage (Yammer) is more suitable for general topics and interdepartmental collaboration than for highly specialized processes.
- The platform excels in situations requiring transparency and open conversations.
- Viva Engage (Yammer) is ideal for collaborative work and collective decision-making.
- Engagement from managers and leaders is crucial for the success of discussions on Viva Engage (Yammer).
Optimizing the use of Viva Engage (Yammer) with Tryane
Viva Engage (Yammer) is not just a communication tool; it’s also a valuable source of data on employee engagement and sentiment. Tryane’s analytics solutions for Viva Engage (Yammer) can provide valuable insights into employee behavior and engagement on the platform. To learn more about optimizing engagement, check out our article “(+)50% Engagement on Yammer Thanks to Analytics“.
Conclusion
In conclusion, Viva Engage (Yammer) is a powerful tool in the Microsoft ecosystem that, when used strategically, can significantly improve communication, collaboration, and innovation within your company. By identifying the most relevant use cases for your organization and leveraging the features offered by Microsoft, you can maximize the return on investment of this enterprise social platform. To deepen your knowledge of internal communication, don’t hesitate to consult our article “2024 trends of Internal Communication“.