In the evolving landscape of internal communications, Viva Engage (formely Yammer) has emerged as a powerful tool for facilitating collaboration, engaging employees, and fostering meaningful interactions within organizations. However, effective management of Viva Engage communities is crucial to unlock its full potential. In this blog post, we’ll provide a comprehensive guide on how to manage your Viva Engage communities like a pro, ensuring that your internal communications efforts are both engaging and impactful in this new era of digital collaboration.

Part 1: Setting the Stage for Success

  • Define Your Objectives: Start by establishing clear objectives for your Viva Engage communities. What are your communication goals? Whether it’s boosting employee engagement, sharing updates, or gathering feedback, having well-defined goals is the foundation of success.
  • Identify Key Stakeholders: Determine the individuals responsible for managing Viva Engage communities. Appoint community managers or moderators who can nurture discussions, address concerns, and keep the community thriving.

Part 2: Creating and Customizing Communities

  • Community Creation: Begin by creating Viva Engage communities that align with your organization’s structure, departments, projects, or specific topics of interest. Tailor these communities to meet your unique needs.
  • Customization and Branding: Give your communities a visual identity consistent with your organization’s branding. Customize banners, logos, and descriptions to create a cohesive and inviting space.

Part 3: Engaging and Nurturing Communities

  • Content Strategy: Develop a content strategy that emphasizes valuable and relevant information. Encourage members to share updates, insights, and best practices. Consistently share engaging content to keep the community active.
  • Engagement Tactics: Foster engagement by asking questions, conducting polls, and promoting discussions. Acknowledge and reward active participants to motivate ongoing contributions.
  • Community Guidelines: Establish clear community guidelines that define acceptable behavior and etiquette. Promote respectful and inclusive communication while setting expectations for member conduct.

If you’re short of ideas, don’t hesitate to read our article on 5 ways to use Viva Engage to boost employee engagement.

Part 4: Moderation and Administration

  • Moderation Tools: Familiarize yourself with Viva Engage’s moderation tools. Utilize them to monitor discussions, remove inappropriate content, and ensure a safe and productive environment.
  • Community Management: Community managers or moderators play a pivotal role in guiding conversations, resolving conflicts, and maintaining a positive atmosphere. Provide them with training to handle various situations effectively.

Part 5: Measuring Success and Iteration

  • Key Metrics: Monitor key metrics, such as engagement rates, active members, and the most popular discussions within your Viva Engage communities. Analyze this data to gain insights into what’s working and where improvements are needed.

Read our article on the 5 indicators to analyse for your internal communications for more details.

  • Feedback and Adaptation: Encourage community members to provide feedback on the community’s effectiveness. Use their input to make continuous improvements, adapting to the evolving needs and preferences of your audience.

If you’re stumped on how to measure the success of your communication, read our article on how to measure employee engagement.


Effectively managing your Viva Engage communities is essential for creating vibrant, engaging, and impactful spaces for internal communication within your organization. By defining objectives, creating customized communities, fostering engagement, moderating effectively, and measuring success, you’ll not only enhance your internal communications efforts but also build a strong sense of community and collaboration among your employees. Viva Engage becomes a dynamic hub where ideas are shared, questions are answered, and connections are forged, ultimately contributing to a more connected and informed workforce in this new era of digital collaboration.

About Tryane Analytics

Tryane Analytics was established in 2008 with the mission of empowering internal communications with actionable insights allowing them to be more efficient. Communication Insights is the latest and most comprehensive solution of Tryane Analytics. It is an all-in-one analytics solution to connect all your internal communication channels (email newsletter, intranet/digital workplace, enterprise social network) and access a holistic view of all your KPIs in one place.

Our cross-channel analytics platform helps internal communication professionals to be more efficient and gain valuable insights including two of our most popular features: Best Time to Post, which optimizes communication timing for maximum reach, and Monthly Reports that helps you provide accurate data effortlessly, in just one click. Increase your chances of reaching your target audience effectively and access comprehensive data to make informed decisions instantly. Streamline your performance tracking, adapt your strategies, and make data-driven decisions with Communication Insights:

Communication Insights by Tryane Analytics

Contact us today to learn more about our all-in-one analytics solution for internal communications. Get an understanding of the best ways to use your data to optimize your company’s internal communications and better engage employees.2024 trends in internal communication.

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