In today’s fast-paced business environment, effective internal communication plays a vital role in the success of any organization. SharePoint and Yammer are powerful tools that facilitate internal communication and collaboration among employees. To ensure that your internal communication efforts are yielding optimal results, it is crucial to monitor and analyze key metrics. In this article, we will explore the top 5 key metrics to analyze your internal communication on SharePoint and Yammer, providing you with actionable insights to enhance your organization’s communication strategy.
The Power of SharePoint and Yammer
Before delving into the key metrics, let’s briefly understand the significance of SharePoint and Yammer in internal communication.
SharePoint: SharePoint is a comprehensive platform developed by Microsoft that allows organizations to create, manage, and share content and information internally. It serves as a centralized repository for documents, files, and other resources, promoting seamless collaboration and efficient information exchange.
Yammer: Yammer, also part of the Microsoft suite, is an enterprise social networking platform that enables employees to communicate, share ideas, and collaborate across departments, regardless of their physical location. It fosters a sense of community and improves engagement within the organization. If you want to learn more about the importance of Yammer in the workplace, make sure to read this other article.
By integrating SharePoint and Yammer, companies can create a powerful communication ecosystem that enhances productivity and knowledge-sharing among employees.
The Top 5 Key Metrics for Analysis
1. User Engagement Metrics
User engagement is a fundamental indicator of the effectiveness of your internal communication strategy. Tracking user engagement metrics will help you understand how actively employees are participating in discussions, sharing information, and contributing to the platform.
High user engagement fosters a sense of belonging among employees. Engaged employees are more likely to be productive, innovative, and loyal to the organization. According to a study by Gallup, highly engaged teams experience 21% higher profitability and 17% higher productivity compared to disengaged teams. By analyzing user engagement metrics, you can identify the most engaging content, groups, and topics, enabling you to replicate successful communication patterns and drive overall collaboration and productivity.
Metrics to consider:
- Number of active users per week, and month
- Total posts and comments made by users
- Likes and reactions on posts
2. Content Reach and Visibility
Content reach and visibility indicate how far your internal communication efforts are reaching within the organization. It helps you understand the effectiveness of your message dissemination and whether important information is reaching all relevant stakeholders.
Ensuring that critical information reaches all employees is vital for organizational alignment and efficient decision-making. Analyzing content reach and visibility allows you to refine your communication strategy and target specific departments or teams more effectively. By understanding which content gains the most traction, you can optimize your communication efforts and ensure that important messages do not get lost in the noise. Discover how to engage more of your Top management in Yammer to improve your reach and posts efficiency.
Metrics to consider:
- Reach of posts (number of unique views)
- Shares and reposts
- Mentions and tags
- Distribution of content across departments or teams
3. Collaboration and Knowledge Sharing
Effective internal communication fosters collaboration and knowledge sharing. Analyzing metrics related to collaboration and knowledge exchange will provide insights into how well employees are interacting and contributing to collective learning.
Collaboration and knowledge sharing lead to enhanced problem-solving, innovation, and a sense of shared purpose. According to Deloitte, organizations with a strong culture of knowledge sharing are 2.5 times more likely to be leaders in their industry. By tracking collaboration metrics, you can identify departments or teams that are excelling in knowledge exchange and facilitate cross-functional collaboration. Encouraging employees to share their expertise and experiences can lead to a more cohesive and efficient workforce.
Metrics to consider:
- Number of collaborative documents and projects
- Frequency of document edits and updates
4. Identification of the Right Channel to Post
Identifying the most suitable channels for posting content is essential to ensure effective communication. Analyzing this metric helps you understand which channels are more effective in reaching specific target audiences and delivering your messages.
require specific platforms for better engagement. By identifying the right channels to post different types of content, you can tailor your messages to maximize their impact. This understanding ensures that your internal communication strategy is well-aligned with the preferences and habits of your employees. Make sure to check how WestJet performs an efficient multi-channel communication with the Tryane’s insights.
Metrics to consider:
- Engagement metrics based on different channels
- Reach and visibility of posts across channels
5. Audience Targeting Analysis
Analyzing audience targeting is crucial for personalizing your communication and delivering relevant content to specific groups. This metric allows you to understand how well you are reaching your intended audience and whether there are any gaps in targeting.
Personalized communication is more likely to resonate with employees and evoke a stronger response. By applying this concept to internal communication, you can tailor messages to specific departments, teams, or individuals, increasing the likelihood of meaningful engagement. Understanding audience preferences and demographics will empower you to create more targeted and relevant content, leading to higher engagement and understanding within the organization.
Metrics to consider:
- Audience segmentation and engagement rates
- Effectiveness of targeted messaging
- Feedback from different audience groups
Effective internal communication is the backbone of a successful organization. By analyzing the top 5 key metrics on SharePoint and Yammer, you can gain valuable insights into the strengths and weaknesses of your communication strategy. Use these insights to refine your approach, enhance collaboration, and create a positive and productive work environment. Embrace the power of SharePoint and Yammer to foster better communication within your organization and drive overall success.
About Tryane Analytics
Tryane Analytics was established in 2008 with the mission of empowering internal communications with actionable insights allowing them to be more efficient. Communication Insights is the latest and most comprehensive solution of Tryane Analytics. It is an all-in-one analytics solution to connect all your internal communication channels (email newsletter, intranet/digital workplace, enterprise social network) and access a holistic view of all your KPIs in one place.
Our cross-channel analytics platform helps internal communication professionals to be more efficient and gain valuable insights including two of our most popular features: Best Time to Post, which optimizes communication timing for maximum reach, and Monthly Reports that helps you provide accurate data effortlessly, in just one click. Increase your chances of reaching your target audience effectively and access comprehensive data to make informed decisions instantly. Streamline your performance tracking, adapt your strategies, and make data-driven decisions with Communication Insights:
Communication Insights by Tryane Analytics
Contact us today to learn more about our all-in-one analytics solution for internal communications. Get an understanding of the best ways to use your data to optimize your company’s internal communications and better engage employees.