Upload on 2024/09/14
Corporate executives are often among the busiest individuals. A comprehensive study study revealed that, on average, a CEO works 9.7 hours per weekday, 3.9 hours per day on weekends, and even 2.4 hours per day during vacations. It is, therefore, not easy to convince these executives to dedicate additional time to a tool like Viva Engage (Yammer).
However, the benefits of effective communication from leadership on Viva Engage (Yammer) are clear. A recent report showed that effective communication from executives led to a 47% increase in shareholder returns over a five-year period. Viva Engage, like other internal communication tools, helps strengthen this essential connection between employees and leadership.
Identify Value for Leadership
To engage executives on Viva Engage, it is crucial to demonstrate the added value of this tool. Viva Engage allows leaders to effectively convey messages, strengthen employee engagement, and reach colleagues who are typically beyond their direct influence. This can enhance transparency, gather insights from the field, and provide a better understanding of customer challenges.
Another article on how to identify the best time to post on Viva Engage could be useful to maximize the impact of your posts on the platform.
Highlight Ease of Use and Mobility
The Viva Engage mobile app is an undeniable asset for executives with busy schedules. It allows them to quickly interact with their teams, no matter where they are. During a flight or a lunch break, executives can log in, like posts, or respond to comments. This convenience mirrors the personal use of social networks like Facebook or Instagram, integrating these interactions into their daily routine.
At the same time, it’s also possible to use analytics tools to maximize the impact of your posts. For example, the article on the 50% increase in engagement on SharePoint thanks to Analytics offers insights on how to use analytics tools to optimize your internal communications on platforms like SharePoint and Viva Engage.
Show the Benefit to Employee Engagement
Research study after research study has shown all kinds of business benefits associated with employee engagement. More engaged employees are more productive and less likely to be absent. When leaders interact on Viva Engage, it enhances employee involvement, as shown by a Gallup study: engaged teams are 17% more productive. A small gesture, like liking a post, can have a significant impact.
If you’d like to explore how to improve your internal communication strategy through data analysis, you can consult our guide on how to enhance your strategy through data analysis.
Show The Benefits of Increased Transparency
Leaders who embrace Viva Engage can also break down hierarchical barriers by communicating directly with employees. This transparency is essential in a world where employees, especially younger generations, expect greater openness. Viva Engage provides the opportunity to share messages regularly and show employees that leadership is listening.
One survey of CEOs from Harvard Business Review found half of respondents saying they felt isolated, and 61 percent of those respondents saying they felt it had affected their performance.
Learning more about the integration of AI with SharePoint and Viva Engage could help you better understand how future technology fits into internal communication.
Unlock Friendly C-level Competition
By nature, company leaders tend to be competitive individuals. Yammer can indirectly tap into this competitiveness in a productive way.
When one member of the leadership team generates a high level of engagement with people in the organization, it will naturally inspire other members of the team to do the same. In a sense, Yammer can be turned into a virtual playground when leaders compete for engagement with employees. For example, a CIO could use Yammer to offer one-on-one paid lunches for top performances, while the CFO could announce group rewards for the best performing teams.
This type of one-upmanship can benefit everybody, from leaders to employees to the organization as a whole.
Get the Most Out of Yammer with a Tryane Analytics Solution
To go even further, the adoption of Viva Engage (Yammer) can be maximized by using Communication Insight, our cross-channel analytics platform. It helps internal communication professionals connect their different channels (newsletter, intranet, enterprise social network) and centralize all KPIs in one place. This allows you to analyze which content resonates best with your audience and measure the overall impact of your campaigns.
With Communication Insight, you can determine the best time to post on your intranet to reach the maximum number of employees, and even identify inactive content on SharePoint. By automatically generating monthly or annual reports, this tool saves you time and enables you to present clear data to your superiors, in the form of PowerPoint presentations. Discover more about these features in our article on analytics tools for SharePoint.
The integration of Communication Insight with Viva Engage, SharePoint, and other internal communication tools allows for deep data collection, in-depth analysis of employee engagement, and adjustments to your strategies to improve productivity.
Contact us today to learn more about our cutting-edge technology and how we can measure the impact of engaging top management in tools like Yammer.