If you want to stay up to date with the latest trends in internal communication, here is a summary of the key figures and priorities for 2025.
Introduction
Internal communication plays a crucial role in a company’s success. It helps employees stay informed, aligned with company goals, and engaged in their work. However, in 2025, new challenges are emerging. On one hand, employee expectations are evolving. On the other hand, artificial intelligence is changing communication strategies. As a result, companies need to adapt quickly to remain effective.
The Main Goals of Internal Communication
This year, internal communication focuses on three key objectives:
- Ensuring strategic alignment: 67% of companies consider this their top priority.
- Strengthening company culture and a sense of belonging: 68% of organizations focus on this aspect.
- Helping employees adapt to change: 24% of companies want to improve their agility.
Clearly, these goals show that internal communication remains essential in times of transformation.
Key Priorities in Internal Communication for 2025
To achieve these objectives, companies are focusing on several key areas. First, they aim to improve employee engagement—67% of organizations see this as a priority. Additionally, 47% believe that increasing leadership visibility is essential.
At the same time, many businesses are updating their communication strategies (42%) to keep up with changes in the workplace. Moreover, 36% want to improve how they measure communication impact.
As a result, these priorities highlight the growing need for clear, transparent, and engaging communication within organizations.
Challenges to Overcome
Despite these efforts, several obstacles make internal communication more difficult. For example:
- Lack of executive support: 59% of communicators feel they do not get enough backing from leadership.
- Unclear strategic direction: 39% of organizations report a lack of clarity in their vision.
- Change fatigue: 44% of communicators say employees feel overwhelmed by constant changes.
Therefore, addressing these challenges is key to maintaining an engaged and motivated workforce.
The Most Discussed Topics in 2025
Companies continue to focus on several important topics. Among them:
- Vision and strategy (43%)
- Company values and culture (34%)
- Organizational changes and mergers (33%)
- Employee well-being and mental health (31%)
As a result, organizations must ensure their communication is clear, relevant, and supportive of employees’ needs.
Which Communication Channels Are the Most Effective?
To communicate effectively, businesses use a variety of channels. Among the most successful are:
- Virtual conferences and events, which 86% of communicators find effective.
- In-person town halls, appreciated by 87% of employees.
- Email announcements, which remain widely used and considered effective by 78% of organizations.
- Digital newsletters, still used by 75% of companies.
- Instant messaging platforms (Microsoft Teams, Slack, etc.), rated highly by 75% of communicators.
Thus, while email remains dominant, interactive and real-time communication methods are gaining popularity.
The Growing Role of Artificial Intelligence
AI is playing an increasingly important role in internal communication. For example:
- 41% of companies have implemented AI governance.
- 36% have established guidelines on using AI for content creation.
- 30% provide training on AI risks.
However, 38% of communicators still lack clear AI policies. As a result, companies must work on improving transparency and governance.
Measuring the Success of Internal Communication
To ensure their communication strategies are effective, organizations track key performance indicators such as:
- Employee engagement, measured by 93% of businesses.
- Message reach, analyzed by 60% of organizations.
- Adoption of strategic messages, monitored by 67% of companies.
By monitoring these metrics, companies can adjust their strategies and improve communication impact.
What’s Next for 2026?
Looking ahead, several trends are expected to shape internal communication:
- AI and data-driven strategies will continue to grow, making communication more personalized and automated.
- Leadership involvement will become even more critical, with greater emphasis on transparency and engagement.
- Employee listening will take center stage, ensuring communication is truly relevant to workforce needs.
Conclusion
In 2025, internal communication is more important than ever. Companies must embrace new technologies while maintaining a human-centered approach. To succeed, they need to combine innovation with transparency and employee engagement. By doing so, they will create a workplace culture that fosters collaboration and long-term success.
To go further, read our other articles.
Source: EMPLOYEE COMMUNICATIONS REPORT