Effective internal communication is a key performance driver in modern organizations. Yet, with the increasing number of communication channels—like SharePoint, Viva Engage, and newsletters—it has become harder than ever for internal communication teams to maintain control over message delivery and impact.
That’s where Communication Insights, Tryane Analytics’ flagship tool, comes in. By centralizing data from all your internal channels, it enables you to optimize your strategy, engage employees, and measure what truly works. Let’s explore how.
1. Centralizing data for more effective internal communication
A lack of global visibility is one of the biggest obstacles to effective internal communication. Each tool has its own metrics—newsletter open rates, SharePoint page views, Viva Engage reactions—and these are often siloed and difficult to analyze together.
Communication Insights connects all your internal communication channels into one single platform. You get real-time access to all your KPIs and a unified view of how your campaigns perform across every channel. This means you can:
- Identify your most effective campaigns
- Break down data silos
- Adapt content based on real employee feedback
Discover how this data centralization can also increase engagement on SharePoint by reading our article on +50% engagement on SharePoint through Analytics.
2. Performance analytics: the backbone of effective internal communication
One of Communication Insights’ most powerful features is its ability to provide cross-channel KPIs for all your internal initiatives. You can monitor:
- Channel reach
- Content performance by format
- Engagement by department, country, or role
A standout feature is Best Time to Post. This helps you identify the optimal times to publish content on your internal channels—especially your intranet—so you reach the highest number of employees when they’re most attentive.
To learn more about optimizing the timing of your posts, read our article on How to Identify the Best Time to Post on Viva Engage.
3. Automated reporting for smarter, faster decisions
Creating detailed reports is a time-consuming task for internal communication teams—but a necessary one. With Communication Insights, reporting becomes effortless. The platform automatically generates monthly, quarterly, or annual reports in PowerPoint format, making it easy to present results to stakeholders.
🎯 Bonus: The reports can be fully tailored to match your organizational structure (by country, business unit, department…), allowing for deep and relevant analysis.
For more tips on simplifying monthly reporting, check out our guide on Native Analytics Reporting: A Guide to Simplifying Monthly Reports for Internal Communication Teams.
4. Identifying inactive content and spotlighting engaged users
Unseen content is ineffective content. That’s why Communication Insights flags inactive SharePoint pages and documents and highlights the most and least engaged users across tools like Viva Engage.
Using advanced filters (by time period, location, team…), you can refocus your content strategy and revive underperforming resources.
📈 The result? You reach the right people with the right messages at the right time.
5. Effective internal communication means continuous optimization
The secret to effective internal communication is a continuous improvement mindset—powered by data. Communication Insights gives you the tools to learn from your performance, test new ideas, and refine your strategy as you go.
- Understand why some campaigns perform better
- Optimize formats, visuals, and timing
- Align messages with actual employee needs and behaviors
🔍 Discover how in-depth analysis can enhance your internal communication strategy in our article on How to Improve Your Internal Communication Strategy Using Data Analysis.
Conclusion: To achieve effective internal communication, trust your data
Combining the capabilities of Microsoft 365 with the power of Tryane Analytics enables a true shift from fragmented communication to effective internal communication—data-driven and result-oriented.
With Communication Insights, you centralize your internal communication KPIs, automate reporting, highlight engagement trends, and monitor content performance. This empowers you to become a truly strategic internal communication team.
📌 By breaking down data silos and measuring what really matters, your team can build smarter, more impactful communication that drives employee engagement and organizational performance.
To further explore the advantages of these tools and discover strategies for enhancing your internal communication, feel free to read our other articles on How to Identify the Most Engaging Content in SharePoint, How to Create Relevant Viva Engage Communities, and The Future of Internal Communication: Integrating AI with SharePoint and Viva Engage.