Miscommunication in the workplace is one of the most underrated threats to productivity, collaboration and employee engagement. In the age of hybrid work and digital overload, your internal communication strategy needs to be more than just informative — it has to be clear, targeted, and measurable. If you’re using tools like SharePoint, Viva Engage, email newsletters or your intranet, but still feel your message isn’t landing, you might be facing a miscommunication issue without realizing it.
So how can you tell if your internal communication is falling short? Here are 10 warning signs that your organization might be suffering from miscommunication — and how you can fix it using data-driven tools like Communication Insights.
1. Important messages go unnoticed
Have you ever launched a key announcement only to realize days later that many employees didn’t see it? This is a classic case of miscommunication. When your message isn’t reaching the right people, it doesn’t matter how good the content is.
Communication Insights helps identify which channels and time slots work best to maximize reach, thanks to the Best Time to Post feature and per-channel performance analytics.
2. Your intranet content is outdated or ignored
If your SharePoint pages are full of inactive documents and underused sections, that’s a strong signal that employees aren’t engaging with your intranet — or worse, that they don’t trust it as a reliable source of information.
With Communication Insights, you can easily spot which pages are no longer performing and take action to refresh or remove them.
3. Employees keep asking for information that’s already been shared
When employees repeatedly ask for information that’s been published internally, it often means that the message was either poorly placed, sent at the wrong time, or simply got lost in the noise.
Our platform tracks user journeys on the intranet and pinpoints where drop-offs happen, helping you understand which content actually gets seen — and what doesn’t.
4. Teams receive irrelevant communications
Sending the same message to all departments, countries, or seniority levels is a fast track to disengagement. Over time, this “one-size-fits-all” approach leads to miscommunication because people start ignoring internal messages.
Communication Insights lets you analyze performance by audience segment (country, department, job role…), so you can personalize your content and stop wasting your audience’s time.
5. There’s a growing disconnect between HQ and remote teams
A misalignment between central communication teams and remote employees is often caused by poor visibility into how internal campaigns are performing across different locations.
Use our geo-segmented KPIs to see exactly which locations are being reached — and which ones are not.
6. Your KPIs don’t reflect real impact
Tracking email opens or page visits isn’t enough. If your KPIs don’t tell you whether people understood or acted on your messages, you’re missing the bigger picture — and increasing the risk of miscommunication.
📈 Communication Insights aggregates data from all your channels and shows you the cross-channel impact of your campaigns — not just isolated stats.
7. Employees rely more on peers than official comms
If you notice that employees are turning to their colleagues instead of your intranet or Viva Engage posts, that may be a sign that official communication channels are seen as unreliable or irrelevant.
🤝 Our platform lets you identify what kind of content resonates the most across all channels and user types, helping you realign your strategy with employee preferences.
8. Communication silos are growing
When departments or regions operate in isolation, it leads to duplication, misunderstandings and inconsistent messaging. This fragmentation is a textbook miscommunication scenario.
🚀 Communication Insights breaks down silos by offering a unified view of your internal comms data across SharePoint, Viva Engage, and your newsletters — all in one dashboard.
9. Feedback is rare or non-existent
Internal communication is not a one-way street. If employees don’t respond, react or give feedback on your posts, there might be an issue with trust, tone, or clarity.
Our tool lets you analyze engagement types (likes, comments, shares…) across Viva Engage and helps you experiment with different formats to boost interaction.
10. Reporting takes too much time (and says too little)
If your team spends hours compiling communication reports without being able to clearly explain what worked or didn’t, that’s a symptom of ineffective tracking — and potentially, miscommunication.
With Communication Insights, generate automated reports (monthly, quarterly, or annually) in PowerPoint format, tailored to your selected KPIs. Save time, impress leadership, and improve continuously.
Conclusion: Miscommunication is a data problem — solve it with Communication Insights
Identifying miscommunication early is critical to maintaining an engaged, informed, and aligned workforce. In today’s complex digital workplace, gut feeling isn’t enough. You need real data, aggregated from all your internal communication channels, to understand what works — and what doesn’t.
Communication Insights is the cross-channel analytics platform built for internal communication professionals. Whether you’re managing a global intranet, driving engagement on Viva Engage, or planning strategic newsletters, we give you the tools to:
- Measure the impact of every campaign, across every channel.
- Understand your audience like never before.
- Break silos and align your entire workforce.
Stop guessing. Start communicating smarter.
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