As an internal communications professional, you’re likely using Viva Engage as your enterprise social network to connect and engage employees. But are you fully leveraging Viva Engage analytics to enhance your strategy?
Why Is Viva Engage Analytics Essential?
Viva Engage analytics gives you access to precise and relevant key performance indicators (KPIs). By understanding exactly how your employees interact with your communications, you can effectively adjust your strategy to maximize impact. This is where Communication Insights comes in — a powerful cross-channel analytics platform designed to take your analysis even further.
Accurately Measure the Impact
For internal communication teams, understanding the reach and effectiveness of each post is crucial. With Viva Engage analytics, you can track employee engagement across every message — from reactions and comments to shares and views. This data gives you a clear picture of how well your content is performing.
Going Further With Communication Insights
While Viva Engage analytics already offers robust insights, Communication Insights significantly expands your capabilities by integrating cross-channel data. Imagine connecting your SharePoint intranet, email newsletters, and enterprise social network — and accessing all your KPIs in one centralized place. This gives you a holistic view of your internal communications strategy.
With Communication Insights, you can:
- Identify which content resonates most with your employees
- Understand how each channel interacts and influences performance
- Import your organizational structure to tailor your analysis by specific audiences such as countries, departments, and job roles
- Use the “Best Time to Post” feature to reach the maximum number of employees at the right time
Optimize Your Campaigns With Viva Engage Analytics
Using Viva Engage analytics isn’t just about reading numbers — it’s about turning data into action. Analyze which messages generate the most engagement and uncover the reasons behind successful campaigns. Is it the timing? The content? The way it’s presented?
With Communication Insights, you can also automate your recurring reports. In just a few clicks, generate ready-to-use PowerPoint presentations summarizing your KPIs — making it easier to report on the effectiveness of your strategy to leadership.
A Real-World Example
Let’s take a practical scenario: your company launches a new internal initiative via Viva Engage. By combining Viva Engage analytics with Communication Insights, you can:
- Instantly measure the reach of your announcement
- Identify the specific demographic segments that are responding positively
- Quickly adapt your strategy to boost overall engagement
Enable Integrated Internal Communication
One of the major advantages of combining Viva Engage analytics with Communication Insights is the ability to break down silos between your internal communication channels. By merging Viva Engage’s native analytics with data from SharePoint and your email tools, you gain a complete overview of your internal communication efforts.
You’ll also be able to:
- Highlight inactive content on SharePoint
- Map user journeys across your intranet
- Identify your most active internal ambassadors using advanced filters such as timeframe, country, and department
Conclusion: Proactive Communication
By adopting an integrated analytics approach with Viva Engage analytics and Communication Insights, your team unlocks a new level of strategic insight. Say goodbye to time-consuming manual data collection. Instead, centralize, analyze, and act faster — to better inform, engage, and mobilize your workforce.
Make Viva Engage analytics and Communication Insights your strategic partners for a more effective, proactive internal communication strategy.