In the ever-evolving landscape of corporate communications, data-driven decision-making has become indispensable. For professionals working in internal communications within large organizations, harnessing the power of analytics can seem daunting, especially for beginners. However, understanding and implementing internal communication analytics is a valuable skill that can significantly enhance your department’s effectiveness. In this blog post, we’ll guide beginners through the essential steps of internal communication analytics, proving that you can indeed “start somewhere” on your journey toward data-driven success.

Part 1: Defining Your Objectives

Before diving into the world of internal communication analytics, it’s crucial to define your objectives clearly. What are you trying to achieve with your internal communications efforts? Here are some common goals:

  • Engagement Metrics: Measure employee engagement through metrics like open rates, click-through rates, and time spent on content. These metrics help you understand what content resonates with your audience.
  • Feedback and Surveys: Implement feedback mechanisms and surveys to gather employee opinions and suggestions. Analyze the results to identify areas for improvement.
  • Content Effectiveness: Assess the effectiveness of your content by tracking the adoption and impact of important messages, policies, or initiatives.

Part 2: Identifying Key Metrics

Understanding which metrics to track is fundamental to effective internal communication analytics. Here are some key metrics to get you started:

  • Email Analytics: For email communications, monitor open rates, click-through rates, and unsubscribe rates. Analyze which subject lines, send times, and content formats perform best.
  • Intranet and Collaboration Platform Metrics: Track user engagement on your company’s intranet or collaboration platform. Look at page views, document downloads, and comments to assess content popularity and engagement.
  • Employee Surveys: Analyze survey responses to gauge employee satisfaction, identify pain points, and measure the effectiveness of your communication efforts.

Part 3: Tools and Ressources

As a beginner in internal communication analytics, you’ll need the right tools and resources to collect and analyze data effectively:

  • Analytics Platforms: Familiarize yourself with generic analytics platforms like Google Analytics, Microsoft Power BI, or analytics platform targeted at internal communication professionals like Communication Insights.
  • Training and Courses: Invest time in online courses or training programs that focus on analytics fundamentals. Many platforms offer free or low-cost courses for beginners.
  • Consult Experts: Don’t hesitate to seek guidance from data analysts or colleagues experienced in analytics. Collaborating with experts can fast-track your learning process.


While embarking on your journey into internal communication analytics may seem overwhelming at first, remember that every expert was once a beginner. Starting somewhere is the first step toward leveraging data-driven insights to enhance your internal communication strategies. By defining your objectives, identifying key metrics, and leveraging the right tools and resources, you’ll be well on your way to making more informed decisions, increasing employee engagement, and ultimately, elevating the impact of your internal communications within your organization. Embrace the learning process, and watch as your internal communications department thrives in the era of data-driven decision-making.

About Tryane Analytics

Tryane Analytics was established in 2008 with the mission of empowering internal communications with actionable insights allowing them to be more efficient. Communication Insights is the latest and most comprehensive solution of Tryane Analytics. It is an all-in-one analytics solution to connect all your internal communication channels (email newsletter, intranet/digital workplace, enterprise social network) and access a holistic view of all your KPIs in one place.

Our cross-channel analytics platform helps internal communication professionals to be more efficient and gain valuable insights including two of our most popular features: Best Time to Post, which optimizes communication timing for maximum reach, and Monthly Reports that helps you provide accurate data effortlessly, in just one click. Increase your chances of reaching your target audience effectively and access comprehensive data to make informed decisions instantly. Streamline your performance tracking, adapt your strategies, and make data-driven decisions with Communication Insights:

Communication Insights by Tryane Analytics

Contact us today to learn more about our all-in-one analytics solution for internal communications. Get an understanding of the best ways to use your data to optimize your company’s internal communications and better engage employees.