The transformation of the workplace, accelerated by the rise of hybrid work and remote work, has deeply disrupted internal dynamics within organizations. Today, internal communication is no longer just about sending a few emails or posting announcements on the intranet. Teams are dispersed, communication tools have multiplied, and employee expectations are shifting rapidly. In this new context, communication professionals must adapt, innovate, and—most importantly—measure.
Hybrid work: A new reality for internal communication
Hybrid work, which blends office presence with remote work, is now the standard in many companies. This geographic flexibility brings new challenges for internal communication:
- How can we maintain a sense of belonging when people are remote?
- How do we ensure important messages are received, understood, and acted upon?
- How can we measure communication effectiveness when employees are not connected at the same time, or through the same tools?
The answer lies in one word: data.
New metrics to drive internal communication
Now more than ever, it’s essential to rely on precise metrics to adjust internal strategies and maximize message impact. Looking only at an email’s open rate is no longer enough. We need to go deeper:
- Which channel generated the most engagement?
- What content types (videos, articles, infographics…) resonate best with each internal audience?
- What time of day sees the most views and interaction?
- Which departments or countries are the most engaged? Which are not?
You can only answer these questions through a strong, data-driven approach.
Communication Insights: the platform reinventing internal communication analytics
This is exactly where our solution, Communication Insights, becomes a must-have tool for internal communication professionals. Our cross-channel analytics platform allows you to connect all your communication channels—SharePoint intranet, Viva Engage, newsletters, enterprise social networks—and access a single source of truth for all your KPIs.
What can you do with Communication Insights?
- Analyze what content resonates: Discover which messages drive engagement and which ones are overlooked.
- Compare channel performance: Measure the impact of each channel and how they influence each other.
- Generate reports automatically: Instantly create professional PowerPoint summaries based on your chosen KPIs.
- Identify the best time to publish: With our Best Time to Post feature, boost your content’s visibility.
- Understand your internal audiences: Import your org structure to see audience-specific KPIs by country, department, or job role.
- Optimize your intranet: Spot inactive documents, track SharePoint activity, analyze user journeys, and much more.
Forget manual data collection from different tools, endless spreadsheets, and inconsistent metrics. Communication Insights centralizes everything, saves time, and reveals key insights.
H2 – Adapting internal communication for remote work: from words to action
Although remote work is not new, it remains a challenge for internal communication. It takes constant effort to maintain the human connection. Communicating is not just about sending information—it’s about:
- Giving meaning,
- Creating engagement,
- Fostering company culture,
- Encouraging collaboration.
These goals are even more crucial when employees feel isolated or disconnected.
With accurate metrics, you can answer strategic questions like:
- What kind of content boosts morale among remote teams?
- What formats are most consumed during remote work hours?
- Is there a link between intranet logins and employee engagement?
H2 – Hybrid work: breaking down silos with shared metrics
One of the hidden downsides of hybrid work is fragmentation. Different teams, tools, and habits lead to communication silos, making impact harder to measure.
Communication Insights helps you break down these silos by centralizing all channel data in one place. Identify top contributors on Viva Engage, discover the most visited SharePoint pages, and analyze usage patterns across time, region, or department.
This lets you align communication efforts with real behaviors and continuously improve impact.
H2 – Metrics to influence decision-makers
Advanced internal communication metrics aren’t just useful for fine-tuning strategy—they’re also vital for showing your impact to executives and HR leaders. With clear and visual reporting, you can demonstrate:
- The real outcomes of your campaigns,
- Progress made over time,
- Opportunities for improvement.
Most importantly, you can support strategic decisions with hard data, building trust and credibility for your communication function.
Conclusion: Measure to communicate better
In today’s world of hybrid work and remote work, internal communication cannot thrive without reliable, centralized data. With platforms like Communication Insights, you move from guesswork to data-driven communication. You increase efficiency, tailor your messages more effectively, and strengthen your connection with employees—wherever they are.
The success of your internal communication starts with measurement.