In a professional environment where internal communication is crucial, it is essential to optimize communication channels to ensure that important information reaches all employees efficiently and promptly.
The Importance of Strategic Communication on Viva Engage
Viva Engage is a collaboration platform integrated with Microsoft 365, a powerful tool for companies looking to enhance engagement and collaboration among their employees. However, to make the most of Viva Engage, it’s essential to publish content at the right time. Communicating strategically on Viva Engage allows companies to ensure their messages are well received, understood, and, most importantly, influence employee behavior and attitudes. Good internal communication fosters a sense of belonging, improves collaboration, and strengthens company culture. When a message is shared at the right time, it is more likely to be read and taken into account, maximizing its impact.
Determining the Optimal Time to Post on Viva Engage
- Working Hours: It is generally assumed that posting during working hours is more effective because users are more likely to be active on the platform. For most companies, this means posting between 9:00 AM and 5:00 PM, Monday through Friday. Outside of these hours, your messages may go unnoticed or fail to achieve the desired engagement.
- Peak Times: Peak times for posting usually include the beginning of the day (between 9:00 AM and 11:00 AM) and after lunch (between 1:00 PM and 3:00 PM). These time slots correspond to periods when employees are generally more active online and more likely to check Viva Engage. Of course, this should be adapted to the schedules and habits of your employees.
- Specific Days: According to various studies, Tuesdays, Wednesdays, and Thursdays often have the highest engagement rates. However, these trends can vary depending on your industry and the nature of your audience. Therefore, it’s crucial to adapt your strategy based on your company’s specific needs.
- Testing and Adjustments: Conducting tests by posting at different times and comparing the results is an effective way to refine your strategy. By observing which days and times generate the most engagement, you can adjust your posting schedule to maximize the impact of your messages.
- Considering Time Zones: If your audience is international, it is important to consider different time zones to maximize the reach of your posts. Posting at times when multiple time zones overlap can increase the likelihood that your message will be seen by a larger number of employees.
- Seasonality and Special Events: Adapt your posts based on the time of year and special events. For example, posting before major holidays or during industry-specific events can significantly increase engagement.
The “Cheat Code”: The Best Time to Post Feature of the Communication Insight App
We have just explored several strategies for determining the best time to post on Viva Engage. However, these methods require manual analysis and can be time-consuming and often inaccurate as they are based on assumptions. This is where the Best Time to Post feature of the Communication Insight app comes into play.
Communication Insight is an application that connects to your Viva Engage network and collects data to analyze internal communication with highly advanced KPIs. The Best Time to Post feature analyzes your Viva Engage activity in real-time, taking into account user login times, periods of activity, and when they are online. It automatically examines all the data mentioned in the previous paragraph to provide you with the exact time to post on Viva Engage to achieve maximum visibility according to your Viva Engage algorithm.
The data analyzed by Communication Insight is much more reliable than what you could analyze manually. Moreover, this feature is much faster, as it requires no analytical work on your part. This allows you to focus on creating quality content while ensuring it is published at the most opportune time.
Conclusion
Optimizing posting times on Viva Engage is crucial to maximizing employee engagement. By analyzing statistics, considering working hours, peak times, time zones, and using the Best Time to Post feature of Communication Insight, you can effectively target your audience. By combining these strategies and tools, your internal communication becomes more impactful, thereby enhancing engagement and cohesion within your company.
About Tryane Analytics
Tryane Analytics was established in 2008 with the mission of empowering internal communications with actionable insights allowing them to be more efficient. Communication Insights is the latest and most comprehensive solution of Tryane Analytics. It is an all-in-one analytics solution to connect all your internal communication channels (email newsletter, intranet/digital workplace, enterprise social network) and access a holistic view of all your KPIs in one place.
Our cross-channel analytics platform helps internal communication professionals to be more efficient and gain valuable insights including two of our most popular features: Best Time to Post, which optimizes communication timing for maximum reach, and Monthly Reports that helps you provide accurate data effortlessly, in just one click. Increase your chances of reaching your target audience effectively and access comprehensive data to make informed decisions instantly. Streamline your performance tracking, adapt your strategies, and make data-driven decisions with Communication Insights:
Contact us today to learn more about our all-in-one analytics solution for internal communications. Get an understanding of the best ways to use your data to optimize your company’s internal communications and better engage employees.