In today’s fast-paced organizations, internal communication teams, HR professionals, and managers all face the same challenge: delivering messages that actually reach employees and drive engagement. A digital workplace connected to Communication Insights has become one of the most powerful ways to improve internal communication performance, strengthen alignment, and better understand employees’ needs.
By centralizing data from SharePoint, Viva Engage, email newsletters, and other internal channels, Communication Insights gives communication teams a complete and unified view of employee interactions. This article explores why this connection is a game-changer and how it helps you boost all your internal KPIs.
What Does a Digital Workplace Connected to Communication Insights Mean?
A digital workplace connected to Communication Insights is more than just a set of digital tools where employees collaborate or access information. It’s a fully integrated ecosystem where all your internal communication data is collected automatically into one analytics platform.
Communication Insights plugs directly into:
- SharePoint (intranet, sites, pages, documents)
- Viva Engage (communities, posts, likes, comments, reactions)
- Internal newsletters
- Other internal communication platforms your organization uses
Instead of collecting metrics manually often incomplete, often inconsistent you get a unified, reliable, and comprehensive overview of all your channels. This is the foundation for data-driven communication strategies.
Why a Digital Workplace Connected to Communication Insights Boosts Your KPIs
1. No More Manual Data Collection: Faster, More Accurate Reporting
Most communication teams still waste hours every month collecting metrics from different platforms, exporting spreadsheets, or creating dashboards from scratch.
A digital workplace connected to Communication Insights eliminates this repetitive work by automating:
- Data extraction
- Standardization
- Consolidation
- Visualization
Your KPIs are always up to date, consistent, and ready to share with stakeholders. With reliable data at your fingertips, it becomes much easier to identify what works and what doesn’t.
2. A True Cross-Channel View that Reveals What Drives Success
Internal communication doesn’t happen on a single platform. An intranet article may perform well because it was promoted on Viva Engage, or a newsletter might drive traffic to SharePoint pages.
With a digital workplace connected to Communication Insights, you can finally understand:
- How channels influence each other
- How employees move from one communication touchpoint to another
- Which content drives the most engagement
- How multi-channel campaigns perform overall
This cross-channel intelligence is essential for improving your KPIs, because it allows you to optimize not just content but the distribution strategy behind it.
3. Understand Your Audiences with Granular, Organizational-Level KPIs
Not every employee interacts with communications in the same way. Different groups have different behaviors and needs. Communication Insights allows you to import your company’s organizational structure so you can measure KPIs by:
- Country
- Department
- Job role
- Business unit
- Seniority
- Entity or site
With this level of precision, a digital workplace connected to Communication Insights helps you answer key questions:
- Are technicians reading intranet updates?
- Are HQ employees over-engaged while others are not reached?
- Do certain countries rely more on newsletters than Viva Engage?
Understanding employee behavior is fundamental to improving reach, relevance, and engagement.
4. Post at the Right Time with “Best Time to Post”
Great content doesn’t perform if employees aren’t online to see it.
Communication Insights analyzes your organization’s real usage patterns to determine the Best Time to Post on your intranet or Viva Engage. This insight ensures that you publish when your audience is most active and receptive.
This alone can significantly boost:
- Page views
- Engagement
- Click-through rates
- Readership across channels
A digital workplace connected to Communication Insights helps you increase performance without increasing workload.
5. Identify Inactive Content and Optimize Your SharePoint Intranet
A strong digital workplace requires active, relevant, and well-organized content. Over time, however, intranet pages and documents often accumulate and become outdated or ignored.
Communication Insights highlights:
- Inactive SharePoint pages
- Documents that are never opened
- Content that needs updates or archiving
- Pages with low visibility
Cleaning, reorganizing, and optimizing these areas directly improves:
- User experience
- Information access
- Content discoverability
- Overall intranet performance
These improvements translate directly into better KPIs across your digital workplace.
6. Automatic Monthly and Yearly Reports that Demonstrate Your Value
Communication teams often struggle to demonstrate impact because reporting is time-consuming.
A digital workplace connected to Communication Insights automates PowerPoint reporting with:
- Monthly summaries
- Quarterly or annual dashboards
- KPI-based templates
- Custom metrics depending on your communication goals
You can immediately share these results with leadership, proving the value of your work and helping secure resources for future initiatives.
7. Long-Term Insights for Strategic Decision-Making
Beyond daily KPIs, Communication Insights allows you to analyze long-term trends such as:
- The evolution of employee engagement
- The growth of active users
- Changes in communication habits
- Seasonal fluctuations
- Intranet usage patterns over time
This strategic perspective helps internal communication teams:
- Plan more effectively
- Build better campaigns
- Optimize their editorial calendar
- Anticipate adoption challenges
- Align communication with organizational priorities
A digital workplace connected to Communication Insights helps you build a mature, data-driven communication strategy.
Conclusion: A Connected Digital Workplace Is the Key to Stronger Communication Performance
On their own, digital workplace tools generate a huge amount of data.
But a digital workplace connected to Communication Insights transforms that data into meaning, impact, and long-term value.
By unifying analytics, eliminating manual work, revealing audience behavior, and automating reporting, Communication Insights empowers communication teams to:
- Reach more employees
- Improve engagement
- Strengthen messages
- Optimize channels
- Measure success with confidence
If your goal is to boost your internal communication KPIs, this combination is no longer optional, it’s essential.
To read more:
- How to Create an Internal Communication Reporting with Power BI
- Improve Your Internal Campaign ROI with Power BI and Communication Insights
- Digital Workplace Analytics: Measure Your Internal Channels
- Power BI and SharePoint for internal communication analysis
- Working Remotely: How to Stay Connected and Productive