The Digital Workplace, a Strategic Asset for Internal Communication
The Digital Workplace has become a central element of modern businesses. It provides a connected workspace where employees, managers, and internal communication teams can efficiently interact. However, fully leveraging these platforms like SharePoint or Viva Engage remains a challenge.
So, how can you ensure your messages reach the right people? Which content generates the most engagement? And most importantly, how can you optimize your internal communication campaigns?
This is where Communication Insights comes in, Tryane Analytics’ cross-channel analysis solution. This revolutionary tool helps internal communication professionals analyze the impact of their campaigns and refine their strategy.
Challenges of Internal Communication in the Digital Workplace
Digital Workplace platforms allow information sharing and employee interaction. However, internal communication teams face several key challenges:
- Lack of visibility on engagement: Without powerful analytics tools, measuring the impact of shared information is difficult.
- Fragmented data: Companies use multiple channels (intranet, newsletters, Viva Engage…), making data collection and analysis complex.
- Difficulty measuring campaign impact: Which KPIs should you track to adjust your strategy? How can you determine if a campaign has achieved its goal?
For more insights into these challenges, check out our article on Key Internal Communication KPIs to Track in 2025.
Communication Insights: A Solution to Fully Leverage Your Digital Workplace
Communication Insights is designed to meet the needs of internal communication professionals. By connecting all your communication channels (intranet, newsletters, enterprise social network), it centralizes all data and provides accurate and actionable KPIs.
A Unified View of Your Communications
With Communication Insights, you get a comprehensive view of your campaign impact through global indicators:
- Analysis of high-performing content: Identify the most engaging articles and publications.
- Cross-channel impact: Measure how each channel influences the others and adjust your strategy accordingly.
- Advanced segmentation: Understand which types of users (country, department, job role…) engage with your content.
To learn more about content analysis, read our article on How to Identify the Most Engaging Content in SharePoint.
Optimizing Performance with Data-Driven Insights
Thanks to advanced features, Communication Insights helps you refine your strategy:
- Best Time to Post: Determine the best times to publish and maximize your audience.
- Highlighting inactive content: Identify underperforming documents and optimize your content strategy.
- User activity tracking: Analyze the most active collaborators on Viva Engage and SharePoint.
- User journey analysis: Visualize how employees navigate the intranet and improve their experience.
Find out how to determine the best publishing times by reading our guide on How to Identify the Best Time to Post on Viva Engage.
Automating Reports for Greater Efficiency
One of Communication Insights’ greatest strengths is its automated report generation. No more manually compiling data—this tool creates monthly or annual reports based on selected KPIs. These reports, available as ready-to-use PowerPoint presentations, allow internal communication managers to easily present results to decision-makers.
To understand how automation can transform reporting, check out our article on Native Analytics Reporting: A Guide to Simplifying Monthly Reports for Internal Communication Teams.
Towards More Effective and Strategic Internal Communication
By integrating Communication Insights into your Digital Workplace, you transform internal communication into a strategic asset. Leveraging data, you enhance the relevance of your messages and maximize employee engagement.
Don’t let information silos hinder your communication. Adopt a data-driven approach for maximum impact.
To explore further, check out more articles on our blog.