Analytics play a central role in the internal communications of modern companies. But how do you harness data to optimize strategies and improve employee engagement? To maximize the effectiveness of your campaigns, it’s essential to track key performance indicators. Discover the main internal communications KPIs to monitor in 2025 in this article.
Why analytics is essential for internal communications
Internal communicators need to measure the impact of their actions to ensure they meet employee expectations. In particular, analytics makes it possible to :
- Identify the most effective content
- Understand employee preferences
- Detect the most effective communication channels
- Improve engagement thanks to accurate interaction analysis
In other words, data provides a clear picture of what’s working and what’s not. Without analytics, internal communication strategies remain based on guesswork.
To deepen the impact of analytics on internal communication, Microsoft offers with Viva Insights a solution to analyze trends and improve employee engagement. Find out more in their official documentation.
Analytics enable you to continually refine your internal communications. To take it a step further, here’s how to use data to optimize your strategy with data analytics.
Communication Insights: an analytics platform tailored to the needs of communicators
The Communication Insights tool revolutionizes internal communication analytics by offering cross-channel analysis. It aggregates data from several platforms, including :
- Intranet (SharePoint, LumApps…)
- Internal newsletters
- Corporate social networks (Viva Engage, formerly Yammer)
Key features of Communication Insights
The tool allows you to :
- Visualize global and detailed KPIs
- Automate analytics reports
- Determine the best times to publish
- Track user paths and analyze behavior
With Communication Insights, teams can adjust their strategy in real time and maximize the impact of their communication.
Optimizing internal communication with analytics
Measuring for action
Analytics is not just about analyzing what already exists, but also about improving future actions. By observing trends and identifying weak points, you can fine-tune your strategy to achieve concrete objectives.
Make decisions based on reliable data
Rather than relying on intuition, analytics enables decisions to be based on facts. For example, if an in-house newsletter has a low open rate, it’s possible to test new formats or delivery times.
Performance analysis isn’t just about the numbers: the right tools can help you make the most of this data. Find out how to optimize your internal communications with advanced analytical solutions in this article.
Conclusion : l’analytics, un levier stratégique pour la communication interne
Adopting a data-driven approach with Communication Insights guarantees more effective, better-targeted and more engaging internal communication. By harnessing data, communicators can transform their strategy and optimize every message.