Introduction
Internal communication is more than ever a strategic pillar for organizations in 2025. In a context marked by continuous transformation, change fatigue, and the emergence of new technologies, internal communication professionals play a key role in aligning, engaging, and supporting their teams. This year, the figures from Gallagher’s “State of the Sector 2025” report provide valuable insights into the priorities, challenges, and trends to watch.
The Role of Internal Communication in 2025
The objective of internal communication is to foster a sense of belonging, ensure strategic alignment, and enhance organizational agility. In 2025, strategic alignment is the top priority for 67% of companies, closely followed by culture and belonging (68%). Organizational agility, which involves supporting the adoption of new behaviors in response to change, is considered essential by 24% of respondents.
Internal Communication Priorities for 2025
Internal communicators are focusing on several key priorities in 2025:
- Engaging teams around purpose, strategy, and values (67%)
- Improving manager communication (53%)
- Enhancing leadership visibility (47%)
- Refreshing internal communication strategy (42%)
- Improving impact measurement (36%)
These priorities highlight the growing importance of strategy and data analysis in driving internal communication.
Challenges for Internal Communication in 2025
Despite these ambitions, many challenges remain:
- Lack of time and capacity (49%)
- Change fatigue (44%)
- Insufficient communication between managers and teams (41%)
- Lack of clear direction from leadership (39%)
- Poor leadership communication (38%)
Change management and interdepartmental coordination are emerging as critical skills to overcome these obstacles.
Most Popular Internal Communication Topics in 2025
In 2025, the most discussed topics by internal communicators are:
- Vision and strategy (43%)
- Organizational change (33%)
- Corporate values and culture (34%)
- Employee well-being and mental health (31%)
- Business performance (29%)
Diversity, equity, and inclusion (DEI) also remain central to communications for 26% of organizations.
The Evolution of Internal Communication Channels
Traditional tools like email (92%) and intranet (72%) still dominate, but organizations are increasingly investing in more engaging channels:
- Internal social platforms (34%)
- Mobile communication apps (17%)
- Digital signage and videos
However, communicators still lament shortcomings in personalization, segmentation, and engagement measurement.
The Role of Artificial Intelligence in Internal Communication
In 2025, AI adoption remains modest:
- 1/3 are experimenting with AI for internal communications
- 20% are already using it to create content
- 40% are still not using generative AI
Transparency about AI usage is also becoming a key issue: only 35% of communicators explicitly disclose the use of AI in their messages.
Measuring the Effectiveness of Internal Communication in 2025
Today, measuring impact is indispensable. The main KPIs used are:
- Employee engagement (71%)
- Talent retention (40%)
- Click-through, open rates, interactions (60%)
- Internal mobility and talent attraction
To centralize, analyze, and efficiently leverage all these data, specialized tools are essential. This is where Communication Insights plays a crucial role.
Communication Insights is a cross-channel analytics platform developed by Tryane Analytics. Connected to your internal tools (intranet, newsletters, enterprise social networks like Viva Engage), it allows you to access all your KPIs in one place. You can measure the impact of each channel, analyze performance by audience, and optimize your strategy with personalized data, including features like “Best time to post” and automated reporting.
Future Perspectives
For 2025 and beyond, communicators will need to continue developing critical skills:
- Stakeholder management (59%)
- Change management skills (55%)
- Leadership coaching (46%)
- Data and AI literacy (39%)
Agility, emotional intelligence, and data mastery will be major assets to adapt to a constantly evolving environment.
Conclusion
In 2025, internal communication is more than ever a strategic lever to engage, align, and transform organizations. By investing in the right tools like Communication Insights, developing data skills, and strengthening strategic relationships, internal communication professionals can meet today’s challenges and confidently prepare for the future.
To compare this to last year, read the Internal communications in 2024: key figures and outlook
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