Company culture is far more than a slogan or a list of corporate values. It shapes employees’ daily lives, influences their behavior, and guides decision-making. In short, it is the invisible yet essential foundation of any organization. In today’s rapidly changing workplace, successful companies are often those that know how to cultivate and communicate their culture effectively.
Company Culture: A Driver of Engagement
First and foremost, company culture acts as a guiding compass. It gives meaning to work, unites teams under a shared vision, and helps people make decisions quickly and with clarity. In other words, it goes beyond formal processes and drives human behavior.
Moreover, a strong and coherent culture:
- Attracts the right talent during hiring;
- Encourages loyalty and reduces employee turnover;
- Strengthens the sense of belonging;
- Boosts collaboration and innovation.
Therefore, it’s critical for internal communicators to understand how culture circulates within the organization.
A strong company culture also relies on a well-structured digital environment. Learn how the digital workplace can improve internal communication across your organization.
Internal Communication: A Key Driver of Company Culture
Internal communication plays a major role in spreading company culture. Every newsletter, Viva Engage post, SharePoint article, or internal message is a chance to reinforce the company’s values.
However, simply publishing content is not enough. Messages need to reach the right people, at the right time, with the right tone. That’s why communicators now rely on data to track and optimize cultural impact.
Measuring to Understand Better
For a long time, company culture was seen as intangible. Today, data helps us make it visible. By tracking how employees interact with internal communications, we gain insight into how values are perceived and lived.
For instance, if a post about transparency gets few views, it could signal a disconnect. Conversely, strong engagement with a campaign about inclusion shows that this value resonates.
To measure the impact of communication on company culture, you need the right tools. Here’s why analytics are now essential for internal communication.
Communication Insights: Using Data to Strengthen Company Culture
To support internal communication professionals, Tryane Analytics created Communication Insights — a cross-channel analytics platform that centralizes all your internal communication KPIs.
By connecting tools like SharePoint, Viva Engage, and internal newsletters, Communication Insights enables you to:
- Access all your communication KPIs in one place;
- Measure campaign performance across all channels;
- Identify which content performs well and which doesn’t;
- Analyze audience engagement by location, department, or job role.
Powerful Features to Support Cultural Messaging
One of the most useful features is Best Time to Post. It identifies the optimal time slots for publishing content to maximize employee engagement. This ensures that key cultural messages are seen and absorbed.
In addition, Communication Insights automatically generates monthly or annual reports. These ready-to-share presentations make it easy to demonstrate impact to HR, managers, and executives.
Understanding Employee Behavior
Communication Insights gives you a clear picture of internal behavior:
- Who are your most active users?
- Which SharePoint pages are visited — and which are ignored?
- What types of content generate the most interaction?
With this data, you can adapt content strategies and reinforce the values that matter most to your teams.
From Intuition to Action: Making Culture Measurable
What once felt like a soft, intuitive area is now measurable. By analyzing communication data, you can:
- Ensure your campaigns reach the right audiences;
- Adjust your messaging in real time;
- Spot gaps between regions or departments.
For example, if a campaign about empathy works well in one country but underperforms in another, you can tailor the message accordingly.
Internal Communicators: Strategic Custodians of Culture
Today, internal communicators play a strategic role. They’re not just sharing information — they are curators and enablers of company culture.
With tools like Communication Insights, they can demonstrate the impact of their actions. More importantly, they can show how communication drives employee engagement and business success.
Conclusion: Company culture is not static. It evolves with your people, your projects, and your vision. To keep it alive and impactful, it needs to be measured, nurtured, and adapted. With solutions like Communication Insights, organizations can now manage culture as a true performance driver — backed by data, shaped by insights, and powered by strategic communication.