Internal communications KPIs: in 2025, it’s imperative that companies track the right KPIs to measure the effectiveness of their internal communications. These KPIs are essential for understanding the impact of the strategies implemented and adjusting actions accordingly. In this article, we explore the main internal communication KPIs to monitor, as well as the contribution of tools such as Communication Insights in optimizing these metrics.
Why track internal communication KPIs?
KPIs help quantify the effectiveness of internal communications efforts. By analyzing these indicators, companies can :
- Identify the messages that resonate most with employees.
- Improve employee engagement.
- Optimize the use of internal communication channels such as the intranet, newsletters or corporate social networks.
To find out more, read our article How can data analysis be used to improve your internal communications strategy?
Key KPIs for 2025
1. Newsletter open rate
The open rate measures how many recipients actually read your newsletters. It’s a key indicator of interest in your content. To improve this rate, adopt the following strategies:
Analyze the data : Use tools like Communication Insights to understand reading behavior and adjust your approach. The open rate measures how many recipients actually read your newsletters. It’s a key indicator of interest in your content.
Optimize your email subject lines : Write punchy, engaging headlines.
Segment your audience : Send personalized messages tailored to employees’ specific interests.
Test your mailings: Use A/B tests to identify which formats and messages work best.
2. Commitment on the intranet and internal social networks
Monitor interactions such as likes, comments and shares on your internal platforms. This data reveals employee involvement in discussions.
3. Time spent on the intranet
This indicator shows whether employees find your intranet useful and relevant.
4. Best Time To Post
Use Communication Insights’ Best Time to Post feature to determine the ideal time slots for maximizing engagement with your publications.
For detailed tips, see How to Identify the best time to post on Viva Engage ?
5. Visibility of key content
Identify which documents, pages or campaigns have been seen by employees and analyze their impact.
See also McKinsey’s recommendations for optimizing internal communications.
Communication Insights: your ally for tracking KPIs
Communication Insights is the ideal tool for in-depth, effective analysis of internal communication KPIs. This platform connects all your internal channels (newsletters, intranet, corporate social networks like Viva Engage) to provide an overview and global KPIs.
The main benefits of Communication Insights :
- Cross-channel analysis: Compare the impact of each communication channel.
- Customized reports: Automatically generate reports on your KPIs to present your results.
- Inactive content visualization: Identify elements that are not attracting interest, so you can improve them.
- Audience analysis: Measure communications performance according to specific criteria (country, department, business line, etc.).
Conclusion
Tracking the right internal communication KPIs in 2025 is essential to maximizing the effectiveness of your strategies. By combining these metrics with a powerful tool like Communication Insights, you can go beyond the limitations of conventional analysis and achieve true excellence in internal communication.
Don’t leave your communication efforts in the dark. Discover how Communication Insights can transform your strategies today.