In the world of modern businesses, internal communication is more than just a tool for transmitting information; it is essential for productivity and employee engagement. Effective internal communication can transform your organization, improve efficiency, reduce costs, and increase employee satisfaction. This article explores how to maximize return on investment (ROI) using tools like SharePoint and Communication Insight, our cross-channel analytics platform, to optimize your internal communication processes.
Why Internal Communication Delivers Real ROI
Ineffective internal communication can be very costly for businesses. Studies show that poor internal communication leads to lost productivity, project delays, and even damage to brand reputation. According to Grammarly and The Harris Poll, these losses can reach up to $12,506 per employee annually. Furthermore, the Project Management Institute notes that 44% of projects fail to meet their objectives due to poor communication.
On the flip side, effective internal communication not only avoids these costs but also generates significant ROI. Companies with well-structured internal communication often see a 20 to 25% increase in employee productivity (McKinsey) and a 59% reduction in employee turnover (Gallup). Good internal communication also creates a safer and more satisfying work environment, potentially reducing safety incidents by 70% (Harvard Business Review).
How to Maximize ROI with Communication Insight
Communication Insight is our solution for maximizing the ROI of your internal communication. This tool connects to all your internal communication channels such as email newsletters, intranet, and corporate social networks like Viva Engage and SharePoint, allowing you to centralize all your data and KPIs in one place. This centralization facilitates performance analysis, identifies the most engaging content, and continuously improves your communication strategy.
- Centralization and Analysis of Communication Channel Performance
With Communication Insight, you can centralize data from your various internal communication channels. This helps break down information silos and provides an overview of each channel’s performance, improving data-driven decision-making.
Analysis of Engaging Content: Our “Best Time to Post” feature helps determine the optimal times to publish content, maximizing employee engagement on your intranet or corporate social network. To learn more about identifying the best times to post on Viva Engage, check out our detailed article here.
2. Measuring Communication Campaign Performance
The tool also assesses the impact of your communication campaigns across different channels through global metrics. You can analyze why some campaigns perform better than others and adjust your strategy accordingly to maximize the impact of each communication.
Automated Reports: Communication Insight automatically generates monthly, quarterly, or annual reports on selected KPIs, which can be exported as PowerPoint presentations for easier sharing with leadership teams. To simplify your monthly reports, read our comprehensive guide here.
3. User Tracking and KPI Customization
Another strength of Communication Insight is its ability to track user activity on platforms like Viva Engage and SharePoint with cross-filters such as time period, country, and department. This allows you to tailor your communications to the specific needs of each audience segment.
Intranet Optimization: By identifying inactive documents and pages on SharePoint, you can clean up and optimize your intranet, ensuring that information remains relevant and up-to-date. To discover more optimization techniques, explore our 10 tips for overcoming communication challenges on SharePoint.
Increasing ROI through SharePoint Workflows
Automating processes with SharePoint also offers considerable benefits for internal communication. By automating repetitive tasks and centralizing information, SharePoint helps reduce operational costs and frees up time for employees to focus on higher-value tasks.
Cost Reduction and Productivity Increase: A SharePoint-based intranet reduces costs associated with infrastructure and maintenance. Additionally, by improving internal organization, SharePoint helps decrease the number of email exchanges and prevents the dissemination of outdated information. For more in-depth automation strategies, check out our article on integrating AI with SharePoint and Viva Engage.
Conclusion
By integrating measurement tools like Communication Insight into your internal communication processes, you can not only enhance productivity and reduce costs but also increase employee satisfaction and maximize ROI. Data centralization, task automation, and in-depth campaign performance analysis are key levers for successful internal communication. Investing in an effective internal communication strategy is not just about cost reduction but a crucial success factor for any business.
About Tryane Analytics
Tryane Analytics was established in 2008 with the mission of empowering internal communications with actionable insights allowing them to be more efficient. Communication Insights is the latest and most comprehensive solution of Tryane Analytics. It is an all-in-one analytics solution to connect all your internal communication channels (email newsletter, intranet/digital workplace, enterprise social network) and access a holistic view of all your KPIs in one place.
Our cross-channel analytics platform helps internal communication professionals to be more efficient and gain valuable insights including two of our most popular features: Best Time to Post, which optimizes communication timing for maximum reach, and Monthly Reports that helps you provide accurate data effortlessly, in just one click. Increase your chances of reaching your target audience effectively and access comprehensive data to make informed decisions instantly. Streamline your performance tracking, adapt your strategies, and make data-driven decisions with Communication Insights:
Contact us today to learn more about our all-in-one analytics solution for internal communications. Get an understanding of the best ways to use your data to optimize your company’s internal communications and better engage employees.